Tag Archives: ROI

All In! – The Corporate Event Industry Talk

Symbol reading the words ‘Measuring Corporate Event Success – Return on Investment and Return on Objectives’Measuring Corporate Event Success – The Importance of ROI and ROO

“To not measure an event is a careless use of funds in these financially challenging times. How can you ask for event funding if you cannot objectively report how well your previous events have performed?,” challenges Harris Schanhaut, a 20-year veteran in the events industry in our recent interview. His question is a valid one.

Which options for quantifying corporate event success are available to the events industry, and how can they best be implemented? Continue reading