Take a cue from the best!
Event industry experts reveal their industry sources, and offer advice to corporate event industry newcomers.
Mark Sonder, MM, CSEP, Chief Entertainment Officer of Mark Sonder Productions, Inc.
Mark is Chief Entertainment Officer at Mark Sonder Productions, Inc., and an award-winning entertainment agency specialist. He has been featured in The Boston Globe, The San Francisco Chronicle, The Miami-Herald, United Press International, as well as at FOX and CBS Money Watch.
Here are my industry must-reads …
- Event Entertainment and Production | by Mark Sonder, MM, CSEP
It’s the first and only full-length book on music, entertainment and production for the hospitality, hotel, meetings, and events industries.
- Swim With The Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, And Outnegotiate Your Competition | by Harvey MacKay
Originally published in 1988, this book is one of the best business books I have ever read. Retain just 10% of what Harvey writes about and your business will increase 100%!
- Special Events | by Dr. Joe Goldblatt, CSEP
Read any edition and you will gain an insight into events – which you will be able to make special!
These industry Web sites keep me returning for more!
- Successful Meetings online resource & newsletter as well as checklists for anyone in the general hospitality industry.
- Meetings Focus online resource, webinars, and e-Newsletters, plus great Tips of the Trade for anyone in the general hospitality industry.
- Convention Industry Council this site includes APEX, the Accepted Practices EXchange.
Tips for those looking to excel in the events and meetings industry …
Make yourself indispensable to the company you are working with or interning for. If you persist producing good work, you will be noticed, appreciated, and asked to step forward into a more responsible role.
Essential skills and characteristics for aspiring corporate event industry professionals:
- Be able to breathe! – Breathe in, breathe out, and relax. Now, tackle the challenge before you!
- Always communicate! – Interact with others, and have your doors open. If you are open, others will communicate with you in return.
- Be fair and equitable! – Do not try to get rich in one event. The trick is repeat business.