Pros for Pups! – With Ashleigh Dorfman, CSEP

Corporate Event Advice – Pros for PupsExpert Ashleigh Dorfman reveals corporate event industry tipsTake a cue from the best!

Event industry experts reveal their industry sources, and offer advice to corporate event industry newcomers.

Ashleigh Dorfman, CSEP of posh productions, LLC

Ashleigh is a certified special events professional and owner of posh productions, LLC, an award-winning strategic event planning firm in Reston, VA, specializing in marketing events, fundraising galas, and milestone celebrations.

Here are my industry must-reads …

  • The Wiley Event Management Series | by Dr. Goldblatt, CSEP
    Dr. Goldblatt, CSEP was my first professor at George Washington University, and taught me the value of creating an experience at events.
  • Quiet: The Power of Introverts in a World That Can’t Stop Talking | by Susan Cain
    Hooray for the listeners at the table!

These industry Web sites keep me returning for more!

Tips for those looking to excel in the events and meetings industry …

  • Immerse yourself in the industry: Read Web sites, magazines, and books to get ideas, and to learn about trends and industry perspectives.
  • Talk to planners and vendors, and ask lots of questions.
  • Gain experience via volunteering.
  • Always strive to raise the bar.
  • Be a team player, and remember to say thank you!

Essential skills and characteristics for aspiring corporate event industry professionals:

  • Listening – helpful when determining what a client wants
  • Remaining Calm – challenges happen; its how you handle them that makes a difference
  • Attention to Detail – often, small details have a huge impact

2 thoughts on “Pros for Pups! – With Ashleigh Dorfman, CSEP

  1. Michael Ng

    Great value to touch on the essential skills and characteristics of event industry professionals.

    All these skills and characteristics will help make the event unique and valuable to visitors. Giving attention to small details, remaining calm when faced with a challenge, and listening to the needs of the client help create strong memories for people – they come back to you or look for you again when it comes to event planning and event management.


Please let us know what you think!