There are many aspects that affect a guest’s impression of your corporate event. Recruiting an enticing speaker, and selecting a trendy topic, no longer suffice. So what does the trick? How do you turn attendees into happy guests?
The answer is simple: Improve the event experience for your attendees!
Follow these rules, and your guests will keep coming back again for more!
1. Communicate Only Essentials
Keep the invitation brief and simple. Stick to spelling out the 5 Ws: who, what, when, where, and why of the event. And do provide a Link leading to further information for those interested in digging deeper. Potential attendees need to be able to assess whether or not the event is of interest to them within seconds.
Browse Make Your E-Invite Stand Out From The Crowd! for ideas on designing the perfect invitation!
2. Be RSVP Friendly
Clearly communicate registration requirements. Assure that the sign-up process takes less than 30 seconds for a free-to-attend event. And, less than two minutes if a registration fee is collected, or if there is a choice between individual sessions. Only ask for information you will utilize to improve the attendees’ event experience. Any additional information such as demographics can be assessed during, or after the event.
3. Assure Accessibility
Know who your target group is. Then, select an event location that is easily accessible for a majority of potential guests. Send a reminder to those registered, and include information on accessibility. Save your guests some time by providing public transportation options, driving directions, and parking information. Nothing is more frustrating than arriving at an event, and then finding out that no parking is available!
4. Speed Up On-Site Sign-In Procedures
Keep the registration lines short upon guests’ arrival. For events with more than 50 attendees, split name badge lines by first letter of the attendees’ last names to speed things up. Assure you have enough staff available to help with registration, welcoming guests, and answering questions. The more support you have ‘at the front,’ the less time the guests will have to spend in line!
5. Provide Refreshments
Especially for evening events, providing refreshments for your corporate guests is essential. Meetings and deadlines are part of the corporate game. They can be exhausting, time-consuming, and often leave us hungry and tired at the end of the day. So, offer caffeine and a sugar boost, already BEFORE the evening’s presentations begin. Content is much easier to take in with a clear head, and a satisfied stomach! Continue offering refreshments during the informal part of the evening, so people won’t have to leave the event early to refuel.
Please go to Part 2 for six more rules that will have your attendees coming back for more!