Category Archives: Event Marketing

All In! – The Corporate Event Industry Talk

Image reading ‘Conference Success Roadmap’Roadmap To Organizing A Successful Conference – Part 1

There is no “one fits all” template for organizing a successful event. Required efforts differ strongly by type of event, and its size. In this four-part and twenty-point series, we will focus on what’s happening behind the scenes when organizing corporate conferences.

Managing large-scale events is an art in itself. Since no one person can do it all, management skills are required throughout the process: people skills are essential, and project management is key!

Let us take a look at the roadmap leading to a successful large-scale event, e.g. a 5,000-attendee conference: Continue reading

Event Guide: How To Turn Attendees Into Happy Guests – Part 2

Man giving corporate event a thumbs upYou are in for more! In our first post of the series, we were looking at five aspects that have a big affect on how attendees experience your corporate event.

When working to fulfill the simple goal “Increase the event experience for your attendees!,” following these five rules is an excellent start:

1. Communicate Only Essentials
2. Be RSVP Friendly
3. Assure Accessibility
4. Speed Up On-Site Sign-In Procedures
5. Provide Refreshments

Now we are continuing with more tips on providing attendees with an outstanding event experience: Continue reading

All In! – The Corporate Event Industry Talk

Symbol reading the words ‘Measuring Corporate Event Success – Return on Investment and Return on Objectives’Measuring Corporate Event Success – The Importance of ROI and ROO

“To not measure an event is a careless use of funds in these financially challenging times. How can you ask for event funding if you cannot objectively report how well your previous events have performed?,” challenges Harris Schanhaut, a 20-year veteran in the events industry in our recent interview. His question is a valid one.

Which options for quantifying corporate event success are available to the events industry, and how can they best be implemented? Continue reading