Category Archives: Event Logistics

Logistics are THE key factor in making your event run smoothly. Learn how to tackle logistic challenges!

Event Postproduction 101 – The 5 Things Corporate Planners Need To Tackle Immediately After An Event

End of corporate event - closed signSo, your event went relatively well, and your guests are out the door. Don’t stop now! Caffeine will have to keep you going just a little longer.

Postproduction—the management activities following an event—is an essential part of event management. It lays the groundwork for future success with your target attendees. And your post-event report to the event sponsor will justify expenses and efforts affiliated with production.

While most aspects of postproduction can wait a few days, there are five things planners need to get going within 24 hours: Continue reading

The Sweet Side Of Events: Criteria For Selecting Dessert Options

Dessert presentation idea featuring cheesecake pops on forks

Event managers often take on on logistic decisions for their organization or client. This process includes selecting dessert options among the wide range of food and beverage choices.

Many pastry chefs can create delicious desserts for corporate events, likely without a significant difference in taste, quality, and price. So, what criteria, other than these three must-haves, are key to picking dessert providers?

After a little reflection on my personal selection criteria, I boil it down to the following*: Continue reading

Event Attendees and Trick-or-Treaters – Cut From The Same Cloth?

Corporate Event Attendee shown at Halloween

Stocking up on candy for Halloween, I am allowing my mind to wander to a recent corporate event I organized. I am noticing similarities. Similarities between the guests at the corporate function, and the young trick-or-treaters I am expecting at my house tomorrow night.

Would it be fair to say that they both are cut from the same cloth? I will let you be the judge:

Corporate Event Attendees and Trick-or-Treaters often …

… make themselves up before stepping out the house.
Event guests and trick-or-treaters put lots of effort into presenting themselves in the best light. First impressions count after all – for executives, as well as for little princesses. Shine on!

… stick to their neighborhood. Continue reading

Learn from a Justin Bieber Concert – An Event Planner’s Perspective

Event-Planning-Tips-Justin-Bieber-ConcertLove it or hate it! I attended a Justin Bieber concert this past weekend. My brother advised me not to tell anyone – anyone! – about the experience. Well, here I am, telling.

While being surrounded by high-pitch screams, I turned into event planner mode. And, in addition to finally being able to name a Justin Bieber song, here is what I took away from the experience.

Bieber does it, and event planners should follow suit!

1. Know your audience!

Make your audience believers [Beliebers???] and give them exactly what they came for. Know your attendees just like Bieber knows his fans. Having two teen Continue reading

All In! – The Corporate Event Industry Talk

Spice Up Your Corporate Event! – The How, What, And Why Of Using Corporate Entertainment Production

Corporate Entertainment Production is a bit of a Photo showing artist on stage with elaborate production setupmystery to many (should be) event planners. The Web does not provide satisfactory information on this part of the event and entertainment industry either. “Most people don’t get it,” Mark Sonder, an industry expert and award winning event entertainment producer, concedes.

Looking at the actual work of a corporate entertainment company (CEC) demonstrates pretty well what corporate entertainment production is: Continue reading

All In! – The Corporate Event Industry Talk

Image reading ‘Conference Success Roadmap’Roadmap To Organizing A Successful Conference – Part 2

In Part 1 of the series, we laid out first steps along the road to a successful conference. Timing is everything; having a vision and setting objectives for your conference are essential. As are defining target groups, and securing a convenient location for potential attendees. These steps are necessary before you start working on the agenda, and are ready to tackle these next ‘stops’ along our roadmap: Continue reading

Event Guide: How To Turn Attendees Into Happy Guests – Part 2

Man giving corporate event a thumbs upYou are in for more! In our first post of the series, we were looking at five aspects that have a big affect on how attendees experience your corporate event.

When working to fulfill the simple goal “Increase the event experience for your attendees!,” following these five rules is an excellent start:

1. Communicate Only Essentials
2. Be RSVP Friendly
3. Assure Accessibility
4. Speed Up On-Site Sign-In Procedures
5. Provide Refreshments

Now we are continuing with more tips on providing attendees with an outstanding event experience: Continue reading