Category Archives: All In! – The Corporate Event Industry Talk

All In! – The Corporate Event Industry Talk

Image reading ‘Conference Success Roadmap’Roadmap To Organizing A Successful Conference – Part 4

It’s the final stretch, and the day of the conference is fast approaching. In Parts 1Mother and father attending conference with son and daughter through 3, we looked at the strategic, logistic, and ‘people side’ of planning a large-scale event.

Now it’s time to perfect some more details along the road to providing attendees the best conference experience possible:

16. Family Program

Multiple-day conferences often come with the difficult decision of spending time with family vs. spending it on education. Consider offering a family program to ease this dilemma for attendees.

“Sometimes it can benefit the event to encourage Continue reading

All In! – The Corporate Event Industry Talk

Image reading ‘Conference Success Roadmap’Roadmap To Organizing A Successful Conference – Part 3

In Part 1 and Part 2 of this series, we focused on the planning processes and logistics that lead to a successful conference. Now, it’s time to look at the most essential part of the puzzle: the people side of planning large events.

11. Staff Communications

Many hands are on board, and it is your responsibility to communicate effectively and efficiently with all. My advice: Listen to your team’s needs, be predictable, and live by what you preach. Continue reading

All In! – The Corporate Event Industry Talk

Spice Up Your Corporate Event! – The How, What, And Why Of Using Corporate Entertainment Production

Corporate Entertainment Production is a bit of a Photo showing artist on stage with elaborate production setupmystery to many (should be) event planners. The Web does not provide satisfactory information on this part of the event and entertainment industry either. “Most people don’t get it,” Mark Sonder, an industry expert and award winning event entertainment producer, concedes.

Looking at the actual work of a corporate entertainment company (CEC) demonstrates pretty well what corporate entertainment production is: Continue reading

All In! – The Corporate Event Industry Talk

Giving Credit Where Credit Is Due: Why And How To Thank Your Event Team

Event Performance Evaluation Chart ranking performance from excellent to poor

A recent Gallup poll found that less than half of US employees are completely satisfied when asked about how they are recognized for the work they do. This means, that more than half are not entirely happy with the praise they get from their supervisors.

The poll results are concerning to me. Not only because they imply a lack of empathy employers have for their employees, but also, because of the loss of productivity that often goes hand in hand with dissatisfaction at a workplace.

I do believe in giving credit where credit is due. It is a notion I want to see implemented throughout all layers of the events and meetings industries. Without their teams, event managers would not be able to create the event experiences guests deserve. Wouldn’t it be natural to show appreciation to those who make it all happen?

The WHY … of giving praise

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All In! – The Corporate Event Industry Talk

Image reading ‘Conference Success Roadmap’Roadmap To Organizing A Successful Conference – Part 2

In Part 1 of the series, we laid out first steps along the road to a successful conference. Timing is everything; having a vision and setting objectives for your conference are essential. As are defining target groups, and securing a convenient location for potential attendees. These steps are necessary before you start working on the agenda, and are ready to tackle these next ‘stops’ along our roadmap: Continue reading

All In! – The Corporate Event Industry Talk

Image reading ‘Conference Success Roadmap’Roadmap To Organizing A Successful Conference – Part 1

There is no “one fits all” template for organizing a successful event. Required efforts differ strongly by type of event, and its size. In this four-part and twenty-point series, we will focus on what’s happening behind the scenes when organizing corporate conferences.

Managing large-scale events is an art in itself. Since no one person can do it all, management skills are required throughout the process: people skills are essential, and project management is key!

Let us take a look at the roadmap leading to a successful large-scale event, e.g. a 5,000-attendee conference: Continue reading

All In! – The Corporate Event Industry Talk

Symbol reading the words ‘Measuring Corporate Event Success – Return on Investment and Return on Objectives’Measuring Corporate Event Success – The Importance of ROI and ROO

“To not measure an event is a careless use of funds in these financially challenging times. How can you ask for event funding if you cannot objectively report how well your previous events have performed?,” challenges Harris Schanhaut, a 20-year veteran in the events industry in our recent interview. His question is a valid one.

Which options for quantifying corporate event success are available to the events industry, and how can they best be implemented? Continue reading