Event Postproduction 101 – The 5 Things Corporate Planners Need To Tackle Immediately After An Event

End of corporate event - closed signSo, your event went relatively well, and your guests are out the door. Don’t stop now! Caffeine will have to keep you going just a little longer.

Postproduction—the management activities following an event—is an essential part of event management. It lays the groundwork for future success with your target attendees. And your post-event report to the event sponsor will justify expenses and efforts affiliated with production.

While most aspects of postproduction can wait a few days, there are five things planners need to get going within 24 hours: Continue reading

All In! – The Corporate Event Industry Talk

Image reading ‘Conference Success Roadmap’Roadmap To Organizing A Successful Conference – Part 4

It’s the final stretch, and the day of the conference is fast approaching. In Parts 1Mother and father attending conference with son and daughter through 3, we looked at the strategic, logistic, and ‘people side’ of planning a large-scale event.

Now it’s time to perfect some more details along the road to providing attendees the best conference experience possible:

16. Family Program

Multiple-day conferences often come with the difficult decision of spending time with family vs. spending it on education. Consider offering a family program to ease this dilemma for attendees.

“Sometimes it can benefit the event to encourage Continue reading

All In! – The Corporate Event Industry Talk

Image reading ‘Conference Success Roadmap’Roadmap To Organizing A Successful Conference – Part 3

In Part 1 and Part 2 of this series, we focused on the planning processes and logistics that lead to a successful conference. Now, it’s time to look at the most essential part of the puzzle: the people side of planning large events.

11. Staff Communications

Many hands are on board, and it is your responsibility to communicate effectively and efficiently with all. My advice: Listen to your team’s needs, be predictable, and live by what you preach. Continue reading

Big Moments – Make Your Award Show Shine Like The Oscars!

Oscar Statue for Article on how to organize award showsPlanners, it’s the time of the year again: The Grammys, Tony Awards, and Academy Awards are already knocking at our doors.

Take them as inspiration and use the following additions to your daily event-planning routines to have your next corporate award ceremony shine as well:

1. Clarify Expectations

It takes hundreds of helping hands to make corporate award shows spectacular. Preparations take time, and cost a good deal of money. You and your event sponsor need to be on the same page when it comes to Continue reading

Pros for Pups! – With Mark Sonder, MM, CSEP

Expert Mark Sonder reveals corporate event industry tipsCorporate Event Advice – Pros for PupsTake a cue from the best!

Event industry experts reveal their industry sources, and offer advice to corporate event industry newcomers.

Mark Sonder, MM, CSEP, Chief Entertainment Officer of Mark Sonder Productions, Inc.

Mark is Chief Entertainment Officer at Mark Sonder Productions, Inc., and an award-winning entertainment agency specialist. He has been featured in The Boston Globe, The San Francisco Chronicle, The Miami-Herald, United Press International, as well as at FOX and CBS Money Watch.

Here are my industry must-reads … Continue reading

The Sweet Side Of Events: Criteria For Selecting Dessert Options

Dessert presentation idea featuring cheesecake pops on forks

Event managers often take on on logistic decisions for their organization or client. This process includes selecting dessert options among the wide range of food and beverage choices.

Many pastry chefs can create delicious desserts for corporate events, likely without a significant difference in taste, quality, and price. So, what criteria, other than these three must-haves, are key to picking dessert providers?

After a little reflection on my personal selection criteria, I boil it down to the following*: Continue reading

Event Attendees and Trick-or-Treaters – Cut From The Same Cloth?

Corporate Event Attendee shown at Halloween

Stocking up on candy for Halloween, I am allowing my mind to wander to a recent corporate event I organized. I am noticing similarities. Similarities between the guests at the corporate function, and the young trick-or-treaters I am expecting at my house tomorrow night.

Would it be fair to say that they both are cut from the same cloth? I will let you be the judge:

Corporate Event Attendees and Trick-or-Treaters often …

… make themselves up before stepping out the house.
Event guests and trick-or-treaters put lots of effort into presenting themselves in the best light. First impressions count after all – for executives, as well as for little princesses. Shine on!

… stick to their neighborhood. Continue reading